…is a Los Angeles-based, creative practice founded in 2021 by Joey Parrella, a CG artist with a degree in architecture from The Cooper Union.
Joyful Parallel specializes in crafting evocative visual stories for brands and artists, blending spatial design expertise with a distinctive passion for worldbuilding and storytelling. From collaborations with Baggu and Nike to ongoing partnerships with Freenjoy and Studio Lilleth, Joyful Parallel creates work that is both thoughtful and visually compelling.
+ STUDIO LILLETH | 2025 | Virtual Production & Unreal Engine Environment Artist | Production of short film Elixir
+ FREENJOY | 2025 | Previs Rendering for Film, Commercial, Music, and Live Production
+ Hello Hornet x Laser Days Studio | 2025 | Concept Design, Rendering & Animation Production
+ 400M | 2025 | Creative Direction, Rendering & Animation Production
+ Cynthia Talmadge | 2025 | Modeling & Texturing Artist, Rendering Production
+ NIKE X Skims + PRODJECT | 2025 | Branding campaign for Nike X Skims collaboration | Rendering Production
+ Bas Atelier | 2022 – 2025 | Creative Direction, Rendering & Animation Production
+ Marinaro | 2025 | Ever Balwdin for the Armory | Rendering Production
+ NIKE X SomethingSpecialStudios | 2024 | Victory Park for the 2024 Nike NYvsNY Championship | Creative Direction & Rendering Production
+ Cover Technologies | 2024 | Asset Pipeline, Creative Direction, & Rendering Production
+ Dyson | 2024 | Experiential Marketing Campaigns | Rendering Production
+ Selwyn | 2024 | Identity & Branding Campaign | Creative Direction, Rendering & Animation Production
+ Tappan Collective | 2024 | Partnership with Bas Atelier | Creative Direction & Rendering Production
+ Tyler Rabinowitz | 2022 – 2024 | The Place | Creative Direction, Rendering, Animation, & Sound Production
+ Other Means | 2023 | The Shed (NYC) Identity & Branding Campaign | Rendering Production
+ Studio Rombo | 2023 | New York Titans NFT | Rendering & Animation Production
+ Baggu X Other Means X bindwo | 2022 | Hold Everything: 15 Years of Baggu Publication | Rendering Production & Optimization
+ Chemistry Creative | 2022 | INTER_ Experience (NYC) | Concept Design & Rendering Production
+ Gabbah Baya | 2022 | Return | Video Game Environment & Asset Production
+ MPower Energy | 2022 | Website Development | Web Asset & Rendering Production
+ Hamzat Raheem | 2022 | Stone of Sex | Rendering Production
+ House Champagne | 2021 | The Heliotaph | Creative Direction, Rendering, Animation, & Sound Production
+ A + C | 2021 | Website Development | Creative Direction & Rendering Production
+ MALIN+GOETZ | 2020 | Eucalyptus Bodega at Larchmont Village | Rendering Production
Joyful Parallel 